Produktový manažment

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.

User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.

With over 5,000 copies sold worldwide, Deploy Empathy has become a go-to guide for anyone interested in learning how to interview customers. This updated and expanded edition includes guidance on using AI in customer research, a customer interview workshop guide, additional analysis methods with worked examples, and more.

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.

Scrum is the reason that Amazon can launch a new feature on its website every day. It's how the FBI finally created a massive terrorist-tracking database. It has revolutionised productivity and team-building in industries as varied as the military and healthcare in major hospitals. The reason for the rapid embrace of Scrum across so many disciplines is simple: organisations that implement the Scrum method typically double productivity and quality - and sometimes the increase can be as much as twelve-fold.